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Our Audience

We know that many people do most of their business within a mile of their home or office. MyRadio’s focus is on intense, local, block level marketing to increase foot traffic between neighboring businesses. Similar to Pay per Click advertising, MyRadio provides immediate feedback on your ad’s effectiveness by capturing the attention of the traffic that is already shopping in your neighborhood. This ‘captive audience’ shops locally and would buy their products locally if they were introduced to them. Advertising with MyRadio reaches this captive audience and generates additional foot traffic, leads and revenue!

On the right are consumer demographics for the retail stores that play MyRadio Ads. Our retail stores were chosen based on the size and range of their audience, offering the greatest flexibility to fit any campaign or target market.