Market Research
80% of respondents heard the radio ad, and 50% of respondents noticed the ad on the digital screen. Only 1% of respondents were not aware of any advertisements. Recall – DOOH exhibited an exceptional recall of 68% of respondents, with 22% of those respondents recalling the advertisement unaided.
–ADCentricity and Peoplecount Measure Digital Signage and In store Radio Advertising
Digital place-based media is a sector on the rise. The trend lines are all positive, the most notable being a steadily increasing intent to incorporate DPb in media plans and a greater awareness of the availability of research to aid in the planning process. These two trends obviously go hand-in-hand, and their solid upward tracking bode well for our sector’s continued revenue growth in the years ahead.
– Susan Danaher, president and CEO of the DPAA
Radio is a powerful Emotional Multiplier, boosting consumer happiness and enhancing receptiveness to advertising.
– Radio Advertising Bureau