Why It Works
The market research related to in store audio advertising and the consumer’s retention and response to the advertising is a clear indication of MyRadio’s effectiveness as an advertising medium.
80% of respondents heard the radio ad, and 50% of respondents noticed the ad on the digital screen. Only 1% of respondents were not aware of any advertisements. Recall – DOOH exhibited an exceptional recall of 68% of respondents, with 22% of those respondents recalling the advertisement unaided.
–ADCentricity and Peoplecount Measure Digital Signage and In store Radio Advertising
